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Blue Ocean Strategy

Creating New Uncontested Markets

Executive Summary by Jesse Starmer, PowerPoint presentation, 31 slide

The concept of Blue Ocean Strategy was developed by W. Chan Kim & Renee Mauborgne. The strategic aim is to create new best-practice rules by breaking the existing value-cost trade-off and thereby creating blue ocean. To define a blue ocean strategy, you should look across alternative industries, look across strategic group within industry, redefine the industry buyer group, look across to complementary product and service offerings, and participate in shaping external trends over time. You need to stand apart in the marketplace. So, your strategy must deviate from me-too-ism, and your value curve must diverge from industry standards.



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"Strategic Management"

Smart & Fast Mini-course

65 slides + 65 executive summaries   Contents